Proven Home Selling Process
- | PREPARATION
The majority of homebuyers prefer a home that is clean and free of clutter. We will meet with you, identify, and discuss a plan to best present your home to maximize the desirability and marketability of your home. The goal is always to work to make the process simple and hassle-free.
- | PRESENTATION
The goal when presenting your home to market is to create a moment for a prospective buyer, from their first glimpse of the property online, through the moment they first walk through your door. To ensure a good first impression, we employ professional photographers, videographers, and stagers and make your property show like home. Through professionally produced video and twilight photography, we present your property in its very best light, increasing its ranking on real estate search engines and creating more engagement with buyers.
- | PRICING
Most Realtors® use an automated computer algorithm to produce an estimate of value. We employ experience, up-to-date MLS data, professional experience and expert analyzation of current market conditions to provide an accurate market valuation of your home.
- | PROMOTION
Once your home is prepared and priced for the market, it is time to promote your home to buyers and their agents everywhere. Our extensive marketing plan includes local marketing, national marketing and social media campaigns. By addressing these audiences, we can double or triple the amount of online views as compared to only posting on the MLS and Zillow. This layered approach, coupled with an immediate response on every inquiry from our expert agents maximizes exposure to buyers and helps drives the final sales price up.
- | NEGOTIATION
Negotiation is the single most important variable to help maximize the equity in the sale of your home once offers come in. A skilled negotiator can easily swing the final price 2% or more, and negotiate the best possible terms of sale to suit our clients’ needs.